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Become a Certified Digital Marketer | 41 Courses in 1

Course Information

Training Provider

Udemy

SF Funded?

No

Can register Interest?

The course is open and ongoing.

Registration Start Date based on website

N/A

Registration End Date based on website

N/A

Course Start Date(s)

The course can be accessed anytime after purchase.

Course End Date(s)

The course can be accessed anytime after purchase.

Duration

28.5 hours

Training Mode

Online

What Jobs Will It Pave The Way To?

N/A

Learning Outcomes

What You Learn
  • You will learn the essential Facebook ad account structure. (Essential in Digital Marketing)
  • You will learn the “secret” interests in Facebook ads that no one talks about and targets. You will get the cheapest traffic and most conversions.
  • You will grasp the type of creatives you should use when addressing businesses and customers.
  • You will learn different campaign building tactics to launch a Business to Business and Business to Customer campaigns.
  • You will learn how to write compelling copy to convert in Facebook ads.
  • You will know the exact steps to install a pixel and track the important events.
  • You will know how to create Lookalike audiences in Facebook ads.
  • You will master remarketing like a pro. (Essential skill of a digital marketer)
  • You will know the exact steps to optimize a Facebook ads campaign. Know the metrics to look at when auditing an ad account.
  • You will learn Google Search, Google Shopping, Google Display, Google Performance Max, Google YouTube (Video), Google Local, Google Discovery campaign types.
  • You will learn how to install the pixel and track important events.
  • You will master keyword targeting in Google and critical techniques many marketers miss.
  • You will grasp the advanced tactics such as Google DKI in Google Search ads to run ads like a pro.
  • You will master how to write compelling copy for Google Search and other campaign types.
  • You will become the ultimate expert of the bidding strategies in Google. You will know which one to use when.
  • You will know exactly which campaign types you should combine for ultimate results.
  • You will learn the targeting options in Google campaign types. Including retargeting.
  • You will learn LinkedIn at campaign structure for optimal results.
  • You will know exactly how to install the tracking on your website to track important events coming from LinkedIn
  • You will know how to keep your CPC low on LinkedIn ads.
  • You will master the advanced targeting options on LinkedIn ads.
  • You will know how to and when to use all the creative types in LinkedIn.
  • You will master TikTok ad account structure that will yield results for your business.
  • You will know the exact targeting scheme that is optimal for TikTok
  • You will master the creative types you should use to blend in the platform and not look like an ad.
  • You will know how to install the TikTok pixel.
  • You will master Twitter ads and it’s targeting options.
  • You will know the exact ad types on Twitter ads that will drive results
  • You will know how to install a Twitter pixel and track important events.
  • You will know the exact targeting options in Snapchat ad.
  • You will master Snapchat creative types and which ones you should use.
  • You will know how to install the Snapchat pixel to track important events coming from Snapchat.
  • You will know the exact targeting options in Pinterest including the keyword targeting.
  • You will learn the targeting combinations that will drive sales and leads.
  • You will know how to install a Pinterest pixel into your website to track important events.
  • You will know the Pinterest ad creative types and the copy you should use for optimal results
  • You will become a master of Google Analytics 4. So you can look at what people are doing on your website and where are they coming from.
  • You will understand how to use Google Tag Manager to implement tags to your website without slowing down the speed of your site.
  • You will become a professional and certified digital marketer with the ability to turn ads into sales and leads.

Entry Requirements

Who is Suitable?

Anyone with an interest in learning or becoming a digital marketer.

Course Fees

Full Course Fees

$74.98

Singapore Citizens Aged 40 Years Old & Above

$74.98

Singapore Citizens/ Spr Aged 39 Years Old & Below

$74.98

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